September 10, 2008
WTAMU Enterprise Center Training Room
2300 North Western * Amarillo, Texas

Training Schedule:

PRICING & DIFFERENTIATION WORKSHOP
9:30 AM TO 11:00 AM
LIVING YOUR BRAND
Universal Principals To Turning Your Brand Into Market Dominance
How you'll benefit from these strategies:

• Turning brand into corporate sales culture  
• Supporting brand consistency in your category
  
• Making your brand a celebrity  
• Turning brand into SOP (standards of practice)  
• Using your brand to support full price  
• How to stand out in the new customer universe  
• Identifying the "one thing" and turning it into market share  
• Creating brand loyalty  
• Taking your brand value to the next level

PRICE WARS
Secrets To Beating The Price Wars Without Destroying Profits
How you'll benefit from these strategies:

• Target your real customer  
• Quit competing against price  
• Get your sales resource to sell bigger margins  
• Serve the highest need  
• Own your niche  
• Sell value over price  
• Position your uniqueness  
• Solidify your competitive position  
• Learn to repackage  
• Convert commodity to value added

LUNCH & LEARN
11:30 AM TO 1:00 PM
"GEAR UP FOR GROWTH"
Winninger demonstrates how to Find Clarity, Create Value and Build Cultures of Growth.
Winninger Shares his...

• 7 Absolute Truths of Growth
• 5 Trends you can't ignore
• plus 3 steps to take immediately.